Amazon.com, is an American e-commerce company based in Seattle, Washington.It was one of the largest Internet sellers of media in the world today. Nowadays, Amazon has established separate websites in Canada, United Kingdom, Germany, Austria, France, China, and Japan.
Amazon.com was founded by Jeff Bezos in 1994, and launched in 1995.
A businessman by the name of Nick Hanauer believed in Bezos’ idea and decided to invest $40,000 in the venture.When Amazon first decided to go online, its layout was not as flashy as it is today. Luckly, a man who name by the Tom Alburg decided to invest $100,000 in Amazon in 1995, which helped Amazon fund a better looking website and hosting its capabilities.
One of the reason Amazon.com success is because its come out an ideas which means recruit the companies like Target, Toys R Us, Old Navy to sell their products online such as VHSs, DVDs, music CDs, MP3s, computer software, video games, electronic, apparel, clothing, beauty products, house wares, furniture, food, toys through Amazon to creating a higher profit .
Besides,Bezos come out with a new idea to increase or maintain their customer retention which is added the option of buyers to write their own book reviews, which is a huge credit to Amazon.com’s success. In customer mind,Amazon as more of an online community and not just a place to purchase things. By 1997, Amazon.com had generated $15.7 million in revenue.
Others than that, Amazon.com also launched a new product name Kindle in November 
2007. Kindle is an electronic book that allows readers to view the material from it.Besides, users of the kindle download the new material to the Kindle from amazon's "Whispernet" which works with EVDO cellular data transmission.Furthermore,Kindle users may also sign up to receive the New York Times, Washington Post, or other national news publication by wireless, and can browse the news just as easily as an other item with the Kindle. However the Kindle is not limited to just news and published books, the Kindle can also read many blogs and also be used to surf the Internet using the built in web browser.
Conclusion, Amazon is now back on its feet and remains one of the most popular online vendors in the world today.
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