BENT1G3 E-COMMERCE WORLD

Google is the successful and famous searh engine. It does better than its competitors such as Microsoft and Yahoo. According to Cnet, it stated that Google achieved 5.7Billion for year 2008.(http://news.cnet.com/8301-1023_3-10148339-93.html)

Google is using Google AdWords, Google AdSense and the new model i.e. cost per click model. Google AdWords is a pay per click advertising program of Google designed to allow the advertisers to present advertisements to people at the instant the people are looking for information related to what the advertiser has to offer. When a user searches Google's search engine, ads for relevant words are shown as "sponsored link" on the right side of the screen, and sometimes above the main search results. Google generate most of the revenue from Google AdWords.

New model is cost per click model. Google is currently testing a new advertising program that pays site owners based on a Cost-Per-Click model. The program, called Cost-Per-Action, was revealed via an invitation e-mail from the Google AdSense team to Web site owners.

Other than that, Google also develops open source of Google spreadsheet that similar to Microsoft excel that is used by many people in Malaysia. The additional function of Google spreadsheet is enable sharing of the information online. Moreover , Google developed Google Documents to compete with Microsoft Office.According to wikipedia, Google Docs is a free, Web-based word processor, spreadsheet, presentation, and form application offered by Google. It allows users to create and edit documents online while collaborating in real-time with other users. Google Docs combines the features of two services, Writely and Spreadsheets, which were merged into a single product on October 10, 2006.

Besides that, the case also mentioned about the Kaiser that is using Google search to link all information together for its users benefits. Recently Google also implement new plan that called GOOGLE SEARCH APPLICATION 6.0 subscriber to search either intranet or internet. The new product also improve the quality when seaching information such as dynamic scability and GSA-to-GSA Unification. There are several success stories that using this product i.e. Sunnybrook, TiVo and REUTERS. Real story of SunnyBrook. Video!!!

After finished this blog, i reliased that Google is developing many new products and services to entertain the users of Google either individual or company. It also use the new products to generate more revenue. It keeps on growing to continue success in e-commerce industry.