I am reading the "Using Touch n Go card to buy fast food in Malaysia will be a reality." Touch n Go in going to expand its application to 21 fast food outlets such as A&W, Burger King, Dunkin Donuts, 7-eleven, Caltex and others.
It is a good point to expand the application of Touch n Go into others industry instead only transportation as if Octopus Card in Hong Kong but i found out that To
uch n Go card not really fully penetrate its market into transportation industry. In the public bus, they are still using manual collection of money from customers. The Touch n Go machine is not functioning. Other than that, there only few LRT station can reload the Touch n Go card. It is uncoven
ient for customers. The service level of Touch n Go still in not enough if compare to EZ-Link of Singapore. Therefore i see no reason for Touch n Go to shift from transportation industry to fast-food industry when the service level still low in current serving area.
Futhermore, if Touch n Go wants to shift into fast-food industry, KFC, Mcdonald and Pizzahut should be their first priority cooperate partners in the list. These are three major fast-food pionners with huge numbers of outlets that bring conveneint to Touch n Go users. According to Notion Master, Mcdonalds already have 139 outlets in Malaysia. Coorperate with these pioneers will benefi
ts many users of Touch n Go as well as customers of these fast-food outlet.
Touch n Go should appreciates their core competitive advantage and improve service level.I strongly recommend Touch n Go to remain at transportation industry to improve its services hence build better foundation. As increment of popular of the usage Touch n Go card in transportation industry will benefit it when it wants to have next move in future.
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week 5
It is a good point to expand the application of Touch n Go into others industry instead only transportation as if Octopus Card in Hong Kong but i found out that To
uch n Go card not really fully penetrate its market into transportation industry. In the public bus, they are still using manual collection of money from customers. The Touch n Go machine is not functioning. Other than that, there only few LRT station can reload the Touch n Go card. It is uncoven
ient for customers. The service level of Touch n Go still in not enough if compare to EZ-Link of Singapore. Therefore i see no reason for Touch n Go to shift from transportation industry to fast-food industry when the service level still low in current serving area.Futhermore, if Touch n Go wants to shift into fast-food industry, KFC, Mcdonald and Pizzahut should be their first priority cooperate partners in the list. These are three major fast-food pionners with huge numbers of outlets that bring conveneint to Touch n Go users. According to Notion Master, Mcdonalds already have 139 outlets in Malaysia. Coorperate with these pioneers will benefi
ts many users of Touch n Go as well as customers of these fast-food outlet.
Touch n Go should appreciates their core competitive advantage and improve service level.I strongly recommend Touch n Go to remain at transportation industry to improve its services hence build better foundation. As increment of popular of the usage Touch n Go card in transportation industry will benefit it when it wants to have next move in future.
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