BENT1G3 E-COMMERCE WORLD

Google is the successful and famous searh engine. It does better than its competitors such as Microsoft and Yahoo. According to Cnet, it stated that Google achieved 5.7Billion for year 2008.(http://news.cnet.com/8301-1023_3-10148339-93.html)

Google is using Google AdWords, Google AdSense and the new model i.e. cost per click model. Google AdWords is a pay per click advertising program of Google designed to allow the advertisers to present advertisements to people at the instant the people are looking for information related to what the advertiser has to offer. When a user searches Google's search engine, ads for relevant words are shown as "sponsored link" on the right side of the screen, and sometimes above the main search results. Google generate most of the revenue from Google AdWords.

New model is cost per click model. Google is currently testing a new advertising program that pays site owners based on a Cost-Per-Click model. The program, called Cost-Per-Action, was revealed via an invitation e-mail from the Google AdSense team to Web site owners.

Other than that, Google also develops open source of Google spreadsheet that similar to Microsoft excel that is used by many people in Malaysia. The additional function of Google spreadsheet is enable sharing of the information online. Moreover , Google developed Google Documents to compete with Microsoft Office.According to wikipedia, Google Docs is a free, Web-based word processor, spreadsheet, presentation, and form application offered by Google. It allows users to create and edit documents online while collaborating in real-time with other users. Google Docs combines the features of two services, Writely and Spreadsheets, which were merged into a single product on October 10, 2006.

Besides that, the case also mentioned about the Kaiser that is using Google search to link all information together for its users benefits. Recently Google also implement new plan that called GOOGLE SEARCH APPLICATION 6.0 subscriber to search either intranet or internet. The new product also improve the quality when seaching information such as dynamic scability and GSA-to-GSA Unification. There are several success stories that using this product i.e. Sunnybrook, TiVo and REUTERS. Real story of SunnyBrook. Video!!!

After finished this blog, i reliased that Google is developing many new products and services to entertain the users of Google either individual or company. It also use the new products to generate more revenue. It keeps on growing to continue success in e-commerce industry.

Dell is an example of an e-commerce failure in its Business-to-business(B2B) strategies. Dell Computer Corporation is a multinational technology corporation, develops, manufactures, sells, and supports personal computers and other computer-related products. Dell employs more than 82,700 people worldwide. Dell is a large company, so it must compete with all the competitors in the computer industry. The organization must take chances to expand the business. One of the strategies that Dell used is business-to-business (B2B) approach. However the strategy failed. Dell Computer just runs its business-to-business (B2B) online- marketplace about 4 months. After that, Dell closes B2B marketplace. (http://www.out-law.com/page-1374) Dell’s business-to-business (B2B) exchange failed due to many reasons. The primary reason is lack of insight in the research and development areas. Without the knowledge in these areas show that Dell is taken high risk. “Some observers think that Dell’s strong name and recognition may have worked against it, causing the company to be viewed as purely a computer manufacturer rather than a site also for alternative business products” (Opinion Wire. 8 February 2001. www.serverworldmagazine.com). Another reason is Dell gave up too early because they expected cannot make more profits in the near future time.If the business allowed more time to prove it,Dell might able to solve some problems when they found it. One of the ways to do this would be to advertise the B2B reliability and value of their computers. Dell would target their loyalty customers, and build up their brand name. Business-to-business is a good opportunity for the future research and development. In this example, only a few months, Dell has decided to close its B2B Exchange at dellmarketplace.com. It seems that it failed to find any new partners to support the original grouping of Dell, 3M, Motorola and Pitney Bowes. In any case, B2B Exchange would to be a good idea for any company.

Amazon.com, is an American e-commerce company based in Seattle, Washington.It was one of the largest Internet sellers of media in the world today. Nowadays, Amazon has established separate websites in Canada, United Kingdom, Germany, Austria, France, China, and Japan.

Amazon.com was founded by Jeff Bezos in 1994, and launched in 1995.
A businessman by the name of Nick Hanauer believed in Bezos’ idea and decided to invest $40,000 in the venture.When Amazon first decided to go online, its layout was not as flashy as it is today. Luckly, a man who name by the Tom Alburg decided to invest $100,000 in Amazon in 1995, which helped Amazon fund a better looking website and hosting its capabilities.

One of the reason Amazon.com success is because its come out an ideas which means recruit the companies like Target, Toys R Us, Old Navy to sell their products online such as VHSs, DVDs, music CDs, MP3s, computer software, video games, electronic, apparel, clothing, beauty products, house wares, furniture, food, toys through Amazon to creating a higher profit .

Besides,Bezos come out with a new idea to increase or maintain their customer retention which is added the option of buyers to write their own book reviews, which is a huge credit to Amazon.com’s success. In customer mind,Amazon as more of an online community and not just a place to purchase things. By 1997, Amazon.com had generated $15.7 million in revenue.

Others than that, Amazon.com also launched a new product name Kindle in November 2007. Kindle is an electronic book that allows readers to view the material from it.Besides, users of the kindle download the new material to the Kindle from amazon's "Whispernet" which works with EVDO cellular data transmission.Furthermore,Kindle users may also sign up to receive the New York Times, Washington Post, or other national news publication by wireless, and can browse the news just as easily as an other item with the Kindle. However the Kindle is not limited to just news and published books, the Kindle can also read many blogs and also be used to surf the Internet using the built in web browser.

Conclusion, Amazon is now back on its feet and remains one of the most popular online vendors in the world today.

What is E-Commerce?

Electronic Commerce(EC) is the process of buying and selling of the product or services over electronic systems such as the Internet and other computer networks.Certain EC applications , such as buying and selling stocks and airline tickets on the internet,are growing very rapidly, exceeding the non-internet trade.

A large percentage of electronic commerce is conducted entirely electronically for the virtual items such as access to the premium content on the website, but most electronic commerce involves transportations of physical items in some ways.

Electric Commerce is generally considered to be the sales aspect of e-business. It also consist of the exchange of data to facilitate the financing and payment aspect of the business transactions.

The History and Evolution of E-Commerce

In Early of 1970s, the first extended use of E-Commerce appears when a system which is the Electronic Fund Transfer(EFT) was introduced. EFT which refers to the computer-based systems used to perform financial transactions electronically. However, the application of EFT is limited for those financial instute and large corporations.

Therefore, Electronic Data Interchange(EDI) was developed in order to replace EFT. EDI used to electronically to transfer routine documents, that expanded electronic transfer from from financial transactions from to other types of transactions processing. EDI enlarge the pool of participating from manufacturers, retailers, services and etc where this systems is called Interorganizational system(IOS).

IOS is a systems which allows the flows of the information to be automated between organisations in order to reach a desired supply-chain management systems, which enables the development of competitive organisations.

In the late of 1980s, there are two new applications were widely adopted in the business which are the electronic mail(e-mail) and groupware.

In 1991, there's a significant change as the govenment of the United State allowes the public to access the Internet and it was the period that people participated in the World Wide Web(WWW).Therefore, online retailers exist in the Internet that gives the chances to the people to consume things off their computers. The launched of Amazon.com and Ebay.com

have represents the history of the E-Commerce as they are the first company who uses Electronic Transactions.